Content marketing

High-quality content that makes you stand out from the crowd
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What is content marketing?

Content marketing is a really effective way to gain more leads and customers by providing useful, engaging information. This might be through blogs, newsletters, social media posts, webinars or any content that generates interest and solves your customer’s problems. If you regularly publish quality content, people will remember your brand and see you as an expert in your field.

Increase your audience

  • High-quality content creates a positive experience for your potential customers.
  • Content will be liked and shared increasing traffic to your website. 
  • Providing quality content on a regular basis will keep customers coming back for more. 

Boost search engine rankings

  • Optimised content that includes keywords and phrases that your leads are looking for online.
  • Publish fresh content that gets rapidly indexed by search engines.
  • Build a library of back content that reinforces your brand and ranks well for relevancy, quality and usefulness. 

Build authority and trust

  • Content that demonstrates your expertise in your field and provides valuable answers to your audience’s questions. 
  • Establish your business as a credible place to get information.
  • Customers are more inclined to trust you if they see you as an industry expert. 

Create social media interest

  • Quality content that can be shared across your social channels to reach a wide audience
  • Content that will provoke conversations, comments and feedback. 
  • Content that builds a loyal community of followers who spread the message about your business. 

Why do I need a content marketing?

Content marketing can be used to generate leads, build trust with your audience and convert them into customers, but it has to be consistent if you want to get results. Crafting engaging, useful and original content can be a lot of work. That’s where I can help.

Nicola helped us to analyse our metrics and realise which pages weren’t working as well as they should. It was a surprisingly simple procedure that’s been very effective.
Michael Cullins

Director, I-escape

I didn’t know where to start with web analytics and Nic really helped me to understand the basics. I feel more confident now that I can use my statistics to improve my content marketing strategy.

Liz Simpson

Founder, Kip Hideaways

As a small business, it’s easy to ignore things like analytics and content audits – to be honest, the idea filled me with dread. Nicola took the pain out of the process and showed me that it doesn’t have to be that hard.
Julia Summers

Founder, Summers & Winters

How it works

Working with me is straightforward and simple. Here’s how it works:

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Establish your goals

This might be to improve your SEO results, increase audience engagement or improve your conversion rate – or all three. 

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Catalogue your content

Take an inventory of your pages, then choose up to 10 pages that drive your business to its goal.  

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Decide on a plan

After analysing your data, I’ll draw up a plan to improve your content and help you achieve your goals. 

Who is it for?

This service is ideal for small companies with simple websites who need help with basic analytics. You might not need a full audit and don’t have the funds to employ a full service but you know you need to get started. Large companies with complicated websites will need a more comprehensive service.

FAQs

Are you an analytics expert?

Analytics can be an incredibly in-depth topic but unless you have a large and complicated website, you don’t need to be an expert to draw simple conclusions and improve your marketing strategy. I’ll help you analyse your basic data – you might be surprised how simple fixes can make a big difference. 

Can you help with UX?

User Experience (UX) can be a complicated matter. It can include interaction design, information architecture, visual design, usability, and human-computer interaction. I’ll focus on your website content to ensure it’s useful and easy to interact with, and that your customers have the best possible experience. 

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What should I do next?

Don’t know where to start? Fill out the form and let’s have a chat to see if I can offer what you’re after.

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